Canada Goose was born in the North and for generations has been inspired by its people, communities and landscapes. To celebrate Inuit communities and their culture, Canada Goose has partnered with Inuit seamstresses to each make a one-of-a-kind parka. When translated into English, the Inuktitut word “atigi” means “parka”.
Project Atigi celebrates the expertise in the North and the rich heritage of craftsmanship that has enabled the Inuit — the original parka makers — to live in the most formidable climates and conditions.
For the project, Canada Goose commissioned 14 seamstresses representing nine communities across the four Inuit regions — Inuvialuit, Nunatsiavut, Nunavut, and Nunavik — to create custom-made parkas using their traditional skills and designs, and modern materials. Seamstresses hail from Pond Inlet, Arviat, Sanikiluaq, and Iqaluit in Nunavut; Kuujjuaq and Kangirsuk in Nunavik; Tuktoyaktuk in the Northwest Territories Inuvialuit Region; and Makkovik and Nain, Newfoundland in the Nunatsiavut Region.
The collection of parkas includes amauti styles as well as details like the Delta Braid. An amauti is one of the most famous traditional Inuit parkas and each region has its own unique style. Made specifically for mothers, the amauti’s design incorporates a carrying pouch that allows the infant to lean directly on its mother’s back, to promote contact between mother and child. The beautiful geometric pattern of a Delta Braid is created using ribbons made from layers of multi-coloured bias tape and seam bindings.
Each original design will not be recreated and will be sold for between $5,000 and $7,500. The money from sales will go to Inuit Tapiriit Kanatami (ITK), a national organization that advocates for the rights and interests of about 60,000 Inuit in Canada. The money will be used for various Inuit community initiatives.
To see the entire collection and learn more about the Inuit seamstresses who created these parkas, follow the journey on social media channels and visit www.canadagoose.com.